Who We Are

We are a women-owned boutique firm with a wealth of knowledge about everything local and a sound understanding of venues, entertainment, audio-visual, catering and production options throughout the Bay Area. With over 27 years of Public Relations and Event Planning experience, the ALOE Events team has successfully produced and executed hundreds of events.
Lisa and Adriana believe in quality and tasteful elegance. They are inspired by simplicity, hidden meanings and forward thinking. They are cool, calm, collected, inspired, grounded professionals who are not afraid to do grunt work or push the envelope. They are real people with no attitude and are in it to exceed set goals, satisfy their clients and get the job done according to their clients vision.



Growing up just off the crooked street of Lombard in San Francisco, Lisa is a true Bay Area native.

After graduating Cum Laude from Boston College in 1999 with a degree in English, Lisa returned to her hometown of San Francisco to pursue a career in media relations and PR at Gap Inc. While managing the retailer's sponsorship of movie premieres and fashion shows in major cities across the country, Lisa fell in love with events and decided to focus solely on event management.

In 2004, Lisa joined the Macy's Special Events team where she planned and executed more than 25 annual events and oversaw budgets exceeding $2 million featuring brands such as L'Oreal, Proctor and Gamble, Polo Ralph Lauren, Giorgio Armani and Calvin Klein. Lisa also worked closely with vendors to manage personal appearances for stars including David Beckham, Sarah Jessica Parker, Christina Aguilera and Michael Kors.

In 2009, Lisa and Adriana founded ALOE Events, a boutique event management company which focusses on planning, managing and executing a wide array of events for a diverse set of clients including Vanity Fair, The San Francisco General Hospital Foundation, Levi Strauss & Co. and the Chan Zuckerberg Initiative.

She is an active committee member of numerous local organizations including ARCS (Achievement Rewards for College Scientists) where she has co-chaired the Hospitality Committee and the New Member Selection Committee, she sits on the California Pacific Medical Center Women's and Children's Committee and has also done work for Rebuilding Together of San Francisco.

Lisa loves to take advantage of everything the Bay Area has to offer, from visiting the newest restaurants to breaking 90 on local golf courses. Lisa's two young boys, Ryan and Will, keep her very busy. In her opinion, nothing beats taking her sons to the farmers' market to pick up fresh ingredients for an extravagant Sunday night dinner with her family.


Over the course of her career, Adriana has created hundreds of events, from intimate affairs for private clients, to large-scale conferences for media powerhouses like Vanity Fair and beloved lifestyle brands, including Levi Strauss & Co. as well as high-visibility fundraising galas and commemorations for the Zuckerberg San Francisco General Hospital and USF Foundation.

Adriana started her career overseeing media assets for the NFL marketing department. In 2006, Adriana joined Neiman Marcus San Francisco, where she helped produce events for legendary design houses including Carolina Herrera, Etro and Emanuel Ungaro. In 2007, Adriana joined Macy's special events team, managing fashion shows and celebrity appearances for the company's West Coast stores.

In 2009, Adriana and Lisa founded ALOE Events, a boutique event management company, to bring innovative event ideas, personal high-touch service and technical expertise to the Bay Area.

An avid athlete, Adriana attended Northwestern University on a full volleyball scholarship. In her free time, Adriana loves watching her favorite teams with her husband (especially the Los Angeles Chargers), Pilates and family hikes In Marin County with her three young children. She lives life by her motto, "Family and friends come first; they are what make life worthwhile."