Who We Are

We are a women-owned boutique firm with a wealth of knowledge about everything local and a sound understanding of venues, entertainment, audio-visual, catering and production options throughout the Bay Area. With over 26 years of Public Relations and Event Planning experience, the ALOE Events team has successfully produced and executed hundreds of events.

Co-Founders

Lisa

Growing up just off the crooked street of Lombard in San Francisco, Lisa is a true Bay Area native.

After graduating Cum Laude from Boston College in 1999 with a degree in English, Lisa returned to her hometown of San Francisco to pursue a career in media relations and PR at Gap Inc. While managing the retailer's sponsorship of movie premieres and fashion shows in major cities across the country, Lisa fell in love with events and decided to focus solely on event management.

In 2004, Lisa joined the Macy's Special Events team where she planned and executed more than 25 annual events and oversaw budgets exceeding $2 million featuring brands such as L'Oreal, Proctor and Gamble, Polo Ralph Lauren, Giorgio Armani and Calvin Klein. Lisa also worked closely with vendors to manage personal appearances for stars including David Beckham, Sarah Jessica Parker, Christina Aguilera and Michael Kors.

In 2009, Lisa and Adriana founded ALOE Events, a boutique event management company which focusses on planning, managing and executing a wide array of events for a diverse set of clients including Vanity Fair, The San Francisco General Hospital Foundation, Levi Strauss & Co. and the Chan Zuckerberg Initiative.

She is an active committee member of numerous local organizations including ARCS (Achievement Rewards for College Scientists) where she has co-chaired the Hospitality Committee and the New Member Selection Committee, she sits on the California Pacific Medical Center Women's and Children's Committee and has also done work for Rebuilding Together of San Francisco.

Lisa loves to take advantage of everything the Bay Area has to offer, from visiting the newest restaurants to breaking 90 on local golf courses. Lisa's two young boys, Ryan and Will, keep her very busy. In her opinion, nothing beats taking her sons to the farmers' market to pick up fresh ingredients for an extravagant Sunday night dinner with her family.

Adriana

An avid athlete, Adriana grew up in Stockton, CA and attended Northwestern University on a full volleyball scholarship.

After graduating in 2003 with a degree in Communications and Sociology, Adriana moved to New York City to work for the NFL's marketing department. Two exciting years later, Adriana returned to her California roots and settled in San Francisco, where she managed the A.G. Spanos Golf Tour. She honed her organizational and event skills by producing over 20 tournaments. Her biggest achievement was the seamless execution of the A.G. Spanos Celebrity Pro-Am, which has raised more than $1 million for the United Way.

But Adriana could not deny her love for fashion that her Yia Yia (grandmother, Faye Spanos) instilled in her as a young girl. In 2006, she accepted a marketing and special events position at Neiman Marcus, where she helped produce events for such legendary designers as Carolina Herrera, Etro and Emanuel Ungaro.

In 2007, Adriana joined Macy's Special Events team, managing events for the accessories business across Macy's West. She planned and executed fashion shows, celebrity appearances and fit seminars for brands like Calvin Klein, Stuart Weitzman, Via Spiga, Liz Claiborne and Movado. Tim Gunn ranks as her favorite celebrity appearance, and she always enjoyed the energy of the annual HIV/AIDS fundraiser, Macy's Passport.

In her free time, Adriana loves watching sports, especially San Diego Chargers games. She balances her sweet tooth with long walks to the Golden Gate Bridge with her husband Michael and yoga at The Pad. Adriana and Michael welcomed a baby boy into their lives this past October 2012. Family and friends come first; they're what make life worthwhile.